Crest: A Breakthrough in Oral Care - American Chemical Society (2024)

The reluctant dentist

As a child in Fort Wayne, Indiana, Muhler’s imagination was captured by chemistry. He took as many high school science courses as he could and dreamed of a future surrounded by test tubes and chemical reactions. Then World War II began, and the U.S. Navy had other plans for Muhler. He was almost finished with his undergraduate degree at IU when his draft notice arrived in 1944.

During both world wars, some men were rejected from military service because they couldn’t meet the minimum requirement of having six upper teeth matched by six in their lower jaw. The dental plague was so dire — tens of thousands were turned away over too few teeth — that the U.S. armed forces began seeking solutions. In 1912, on the eve of U.S. involvement in World War I, the U.S. Navy Dental Corps was launched with the intent to train front-line fighters in the war on tooth decay. Three decades later, this dental battle was still underway, and the Navy wanted Muhler to join the fight against cavities by offering him support to attend dental school.

He arrived at the Indiana School of Dentistry in Indianapolis in 1944, feeling ho-hum about a monotonous career filling cavities and pulling molars. “At the time I hadn’t the slightest interest in dentistry,” Muhler recalled.

Enter Harry Day, a chemistry professor at IU Bloomington, who was tasked with teaching biochemistry to first-year dental students like Muhler.

To capture their attention, Day later wrote, he emphasized topics related to dentistry. “The work on tooth decay and fluoride in the diet was a natural.”

For Muhler, the implication of chemistry impacting tooth decay was a game changer. Studying dentistry went immediately from dull to exhilarating. Fluoride and enamel were a match made in chemistry heaven.

At Bloomington, Day and Muhler gathered an assortment of chemicals and lab equipment for the biochemistry course. “Our stockroom was especially well supplied with various fluorides [as] a result of the work of another departmental chemist, F. [Frank] C. Mathers, who had hit upon a method of extracting the element while working for the U.S. Chemical Warfare Service in World War I,” Day wrote.

The pure form of fluorine, F2, is almost nonexistent in nature. Instead the element is typically found in the form of compounds with other elements or molecular groups. When combined with metals — such as tin or sodium — fluorine atoms take on a negative charge, while the metal atoms become positively charged. These negatively charged fluorine ions are referred to as fluorides.

Serendipity was central to the discovery that fluorides are effective against tooth decay.

The story goes back before Muhler was born. It was the early 1900s, and in the hills of Colorado, a bunch of kids in a young dentist’s office were fortunate enough to have almost no tooth decay. Dr. Frederick McKay noted his patients also had brown, stained teeth. He suspected the answer might be found in the local water. McKay sent a sample to Harry Churchill, a chief chemist at The Aluminum Company of America. Churchill found the water contained high levels of naturally occurring fluoride.

However, most natural water supplies don’t contain much fluoride. So in the 1930s, researchers led by Dr. H. Trendley Dean at the National Institute of Health looked into adding low levels of fluoride to drinking water and found no negative effects. And in 1945, the first test to fluoridate drinking water took place in Grand Rapids, Michigan.

The hope was that applying fluoride to developing teeth would create a more durable surface that would resist decay. And because fluoride reacts with tooth enamel, making it more resistant to acids and, therefore, less likely to decay and develop a cavity, the fluoridated water worked. Despite the evidence, there was resistance, and conspiracy theories arose about Communists trying to poison Americans en masse. To this day, these concerns over the hazards of ingesting fluoride in drinking water remain unproven, with organizations like the Centers for Disease Control and U.S. surgeon generals supporting this inexpensive way to fight tooth decay in communities.

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Crest: A Breakthrough in Oral Care - American Chemical Society (2024)

FAQs

Crest: A Breakthrough in Oral Care - American Chemical Society? ›

Until the mid-20th century, toothpastes were little more than pleasant-smelling abrasives. But in 1955, the introduction of Crest toothpaste brought fluoride chemistry to the fight against tooth decay, launching a new era in dental care.

Are Crest and Oral B owned by the same company? ›

P&G bought Gillette in October 2005. Ten months later, new Crest Pro-Health toothpaste and Oral-B Vitality toothbrushes hit stores separately, backed by different advertising. Now some advertising for a new Oral-B toothbrush will feature quick plugs for Crest, executives told Reuters.

Why avoid fluoride in toothpaste? ›

Skeletal fluorosis is a metabolic bone disease condition. Primarily caused by excessive fluoride levels in drinking water, it may also occur from any excess intake of fluoride, including swallowing fluoride toothpaste. The disease in its early stages weakens the bones in your body, which can affect mobility.

Who owns Crest mouthwash? ›

Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide.

Is Crest made in China? ›

Procter and Gamble on its Web site says the Crest toothpaste found in stores is made in North America, not China.

Who bought Crest? ›

Crest Foods, a private label dry food manufacturer, has been acquired by Harwood Private Equity, an investor in lower middle market companies.

What toothpaste do dentists not recommend? ›

Be sure to avoid any toothpastes that contain activated charcoal. Too often, unregulated toothpastes containing extremely harsh particles end up causing serious enamel damage and permanent discoloration.

What is the healthiest toothpaste to use? ›

For overall oral health, the Twice Oral Wellness Toothpaste with Fluoride is aptly named. It's packed with active ingredients dentists love, such as fluoride and xylitol. It's also the only toothpaste on our list that contains potassium nitrate, the same active ingredient Sensodyne uses to reduce tooth sensitivity.

What toothpaste to stay away from? ›

Avoid harsh chemicals, carcinogens, and hormones disruptors such as triclosan and titanium dioxide. For a non-toxic alternative for preventing tooth decay, try hydroxyapatite toothpaste! And make sure to use only safe and gentle baby toothpaste for your little one to ensure their safety and development.

Why do dentists stop using fluoride? ›

Unfortunately, ingesting or exposing yourself to too much fluoride can cause numerous health problems. Some of the problems that have been linked to ingesting or being exposed to too much fluoride include: Arthritis. Increased risk of bone fractures.

Why is fluoride not good for you? ›

Excess exposure to fluoride can lead to a bone disease known as skeletal fluorosis. Over many years, this can result in pain and damage to bones and joints. The bones may become hardened and less elastic, increasing the risk of fractures.

Is fluoride in tap water bad for you? ›

Q: Is the fluoride in my drinking water safe? A: Yes. When added or naturally present in the correct amounts, fluoride in drinking water has greatly improved the dental health of American and Canadian consumers. Early studies suggesting that fluoride was a possible cancer-causing chemical proved to be incorrect.

Is Colgate or Crest better? ›

Crest vs Colgate: Which Is the Better Toothpaste? So either of these two options appears to be the best, and both Colgate Total and Crest Pro-Health have the American Dental Association (ADA) Seal of Acceptance.

Is Crest better than Listerine? ›

The choice between Listerine and Crest Pro-Health depends on individual preferences and needs. Listerine is known for its strong antiseptic properties, while Crest Pro-Health is alcohol-free and may be better for those with sensitive mouths. If you want to avoid alcohol, use Crest or an alcohol-free Listerine product.

Which crest toothpaste is best? ›

One of Crest's most recommended toothpastes is Crest Pro-Health, a fluoride and antimicrobial toothpaste that is clinically proven to protect all the areas dentists check most.

What company owns Oral-B? ›

Oral-B is a brand of oral hygiene products, including manual and electric toothbrushes, toothpastes, mouthwashes and dental floss and is owned by Procter & Gamble. In 1949, the first manual toothbrush was designed in the United States by a dentist who sold it under the name "Oral-B".

What company owns Crest toothpaste? ›

Crest toothpaste is made by consumer goods company, Procter & Gamble, which was founded in 1837. Crest was introduced to the market in 1955 and produced the first fluoride toothpaste to be approved by the American Dental Association.

Are Oral-B and Colgate the same company? ›

Very simply they are owned by 2 different companies. Colgate brand toothpaste and other oral care products are owned and produced by Colgate Palmolive Company. Oral B is owned and operated by Proctor and Gamble. It is much like how Old spice deodorant is owned by P&G and Speed Stick is owned by Colgate.

Who owns Sonicare? ›

Sonicare is the brand name of an electric toothbrush produced by Philips.

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