In 2019, the Colgate toothpaste brand sold almost 80 million units in the United States, while Crest 3D White sold just over 60 million. A paste or gel dentifrice, toothpaste is an accessory used to help clean, maintain, and prevent tooth and gum disease.
Crest 3D White was also a leading brand in terms of sales: the toothpaste brand generated over 260 million U.S. dollars’ worth of sales in the United States in 2019. Crest 3D White ranked first that year, generating approximately 2.8 percent higher sales numbers than the runner-up, Sensodyne Pronamel. This brand’s U.S. sales numbers increased by an estimated five percent compared to the previous year.
When surveyed, approximately 120 million Americans reported that they brushed their teeth, i.e., used toothpaste, twice per day in 2019. A considerable number of people in the United States, namely about 70 million, used toothpaste four or more times each day.
In 2019, Crest 3D White was the leading U.S. toothpaste brand with sales of 263.9 million U.S. dollars. Ranked second, Sensodyne
Sensodyne
Sensodyne toothpastes work in different ways depending on the product's active ingredient—potassium nitrate, strontium acetate/chloride. Potassium nitrate: The potassium ion hyperpolarizes the nerve and stops it from firing. The nerve impulses are thus desensitized and there is no pain.
In 2019, the Colgate toothpaste brand sold almost 80 million units in the United States, while Crest 3D White sold just over 60 million. A paste or gel dentifrice, toothpaste is an accessory used to help clean, maintain, and prevent tooth and gum disease.
The largest toothpaste brand brand in the US is Colgate, with a revenue of $17.967 billion and 139.37 million consumers. As of 2022, the global toothpaste industry has a market size of $35.5 billion. Colgate sells over 80 million units of toothpaste each year.
In 2019, the Crest 3D White toothpaste brand sold it products at an average price of 4.13 U.S. dollars in the United States. The Sensodyne Pronamel brand sold its toothpaste products at an average price of 6.47 U.S. dollars that year.
One that ticks all the boxes and is accepted by the American Dental Association. Colgate Total Fresh Mint Stripe Gel takes the top spot for our best overall toothpaste because it reduces sensitivity, has a classic mint flavor, and has a pleasant texture.
Colgate Palmolive India Limited (CPIL) is the market leader in terms of value at 48.3% as of March 2020. HUL is in second place with a distant 16%. Dabur is gaining up to HUL, with a market share of 13.4%.
If you chose Crest, you've chosen a strong household brand, but only the second-favorite household toothpaste. Truth be told, Colgate is America's favorite toothpaste brand. "Why Colgate?" you ask?
Theodent 300 on Takealot. Source Takealot. Theodent 300 is listed as the world's most expensive toothpaste – and it doesn't contain fluoride. There's a tube of the stuff on Takealot for nearly R2,000.
According to the most recent COLI data, the average price of toothpaste significantly increased year-over-year by 45%, jumping from $2.71 to $3.92 in Q3 2023.
Avoid harsh chemicals, carcinogens, and hormones disruptors such as triclosan and titanium dioxide. For a non-toxic alternative for preventing tooth decay, try hydroxyapatite toothpaste! And make sure to use only safe and gentle baby toothpaste for your little one to ensure their safety and development.
Be sure to avoid any toothpastes that contain activated charcoal. Too often, unregulated toothpastes containing extremely harsh particles end up causing serious enamel damage and permanent discoloration.
If you chose Crest, you've chosen a strong household brand, but only the second-favorite household toothpaste. Truth be told, Colgate is America's favorite toothpaste brand. "Why Colgate?" you ask?
This statistic shows the average price per unit of oral care products in the U.S. in 2018, by category. In that year, the average price per unit of toothpaste in the United States amounted to 3.59 U.S. dollars.
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