Colgate® Optic White® Advanced Sparkling White® Becomes The First Toothpaste In The At-Home Bleaching Category To Be Awarded The ADA Seal of Acceptance (2024)

FAQs

Colgate® Optic White® Advanced Sparkling White® Becomes The First Toothpaste In The At-Home Bleaching Category To Be Awarded The ADA Seal of Acceptance? ›

Colgate

All dentifrices with the ADA Seal of Acceptance must have an RDA of 250 or less. To earn the Seal, fluoride toothpastes must meet the ADA's Council on Scientific Affairs requirements for safety and efficacy in reducing tooth decay.

As of today, no toothpaste tablets have been approved by the American Dental Association due to the lack of clinical data. However, this doesn't equate to toothpaste tablets being ineffective.

In 1956, Crest was the first to mass market the fluoridated toothpaste, becoming the first toothpaste recognized by the American Dental Association in 1960 as an effective decay-preventing agent.

A company must submit safety testing certifications, provide claims of safety and efficacy, and instructions for use. A safety standard, the American National Standards Institute (ANSI)/ADA standard No 120, must also be satisfied for approval. Although not mandatory, clinical studies may be provided for consideration.

Colgate Optic Advanced White Sparkling White Toothpaste earned the Seal of Acceptance following the ADA Council on Scientific Affairs' finding that the product is safe and effective in helping prevent cavities and whitening teeth beyond surface stains, when used according to instructions.

Accepted products are required to display the ADA Seal logo on product packaging in accordance to the ADA Seal Brand Standards. The required Seal statement(s) allows consumers to review product attributes that are Accepted by the ADA Council on Scientific Affairs.

AP-24®products are not ADA (American Dental Association) approved. The ADA is a private, nongovernmental organization that charges a yearly fee for use of their name. There are no requirements for dentists to use ADA products, nor is ADA approval required to indicate a quality product.

“The ADA Council on Scientific Affairs' Acceptance of Colgate Total SF is based on its finding that the product is safe and has shown efficacy in helping prevent tooth decay, helping to prevent and reduce gingivitis and plaque above the gumline, helping to reduce tooth sensitivity in otherwise normal teeth, helping the ...

Numerous studies confirm that fluoride is a safe and effective treatment. As a result, the American Dental Association (ADA) and most dentists consider fluoride to be an essential ingredient in toothpaste.

What is the oldest toothpaste? ›

Known as the world's oldest recipe for toothpaste, found in the basem*nt of a Viennese museum, is a 4th century (AD) Egyptian document that recommends crushing together one part each rock salt and dried iris flower with two parts of mint and a pinch of pepper for a “powder for white and perfect teeth.”

Colgate Optic White

This toothpaste is commonly recommended as the best whitening toothpaste due to its unique formulation. It contains 2% hydrogen peroxide, an active ingredient known for its bleaching ability. This makes it highly effective at removing surface stains on teeth, resulting in brighter and whiter teeth.

The first therapeutic dentifrice contained fluoride and entered into the US market in the mid 1950s. The public was not convinced of the importance of such a product until the American Dental Association (ADA) Seal of Acceptance was awarded to a product in the early 1960s.

There must be other active ingredients that support oral health. Fluoride is front and center, but ADA-approved toothpastes must also contain ingredients that either whiten teeth, reduce gingivitis, help with tooth sensitivity, prevent bad breath, or help your teeth defend themselves against erosion.

An individual with a disability is defined by the ADA as a person who has a physical or mental impairment that substantially limits one or more major life activities, a person who has a history or record of such an impairment, or a person who is perceived by others as having such an impairment.

Other Examples of Non-covered Conditions

Broken limbs, sprains, concussions, appendicitis, common colds, or influenza generally would not be disabilities.

Toothpaste contains abrasive agents to clean and whiten the teeth. The level of abrasiveness of a paste, known as its relative dentin abrasivity (RDA), varies from product-to-product. Products under 250 RDA should be safe and effective. All ADA-approved toothpaste must have an RDA of 250 or less.

The ADA Council on Scientific Affairs' Acceptance of Sensodyne Toothpaste is based on its finding that the product is safe and has shown efficacy in helping to prevent tooth decay, and to relieve sensitivity in otherwise normal teeth, when used as directed.

Some examples are skin moisturizers, perfumes, lipsticks, fingernail polishes, makeup, shampoos, permanent waves, hair colors, toothpastes, and deodorants. These products and their ingredients are not subject to FDA premarket approval, except color additives (other than coal tar hair dyes).

In fact, Crest Pro-Health Gel Toothpaste - Clean Mint, Crest Pro-Health Toothpaste - Clean Cinnamon, Crest Pro-Health Night Toothpaste, and Crest Pro-Health Whitening are the toothpastes that have received the ADA Seal of Acceptance for protecting against all these areas: cavities, gingivitis, plaque, sensitivity, ...