Medallia Documentation (2024)

Use the survey editor to create, and edit surveys. To open the survey editor, click the Edit Form icon for a specific survey in either card or list view.

The survey editor contains elements to create different types of survey and is made up of the following components:

  1. Top bar — Contains the name of the survey and options to configure the form settings including the design for branding, open a preview, and save the survey.

  2. Survey details pane — To create a survey, drag fields from the Add Field tab in the survey details panel to the canvas. Configure the different fields on the canvas using the options on the Field Settings tab. See Add Field tab and Field Settings tab for details.
  3. Canvas — Displays the current layout of the page. The fields on the canvas are inactive. Text on the canvas is automatically aligned based on the form default language.

The following sections describe the available tabs and options in the survey editor.

Add Field tab

The Add Field tab contains fields for creating surveys. To add a field to the survey, drag the field onto the right place in the canvas. Then click the field to activate the Field Settings tab and configure the field.

Medallia Documentation (1)

Text Input
Used to enter free-text single-line input.
Text Area
Used to enter free-text multiple-line input.
Drop Down
Used to select values from a dropdown.
Radio Buttons
Used to select one single option.
Checkboxes
Used to select multiple options.
Rating
Used to select a rating from a scale of a defined format.
Rating 1-7
Used to provide a 1-7 rating. This is used for the Customer Satisfaction Score, the Customer Effort Score, as well as many others.
Rating 1-10
Used to provide a 1-10 rating. This is used for scores including the Customer Satisfaction Score and Customer Effort Score.
Rating 0-10
Used to provide a 0-10 rating.
NPS
Used to provide information for collection of a Net Promoter Score (NPS).
Date
Used to enter a date in various formats.
Email
Allows for collection of and validity checks of email addresses.
URL
Allows for collection of and validity checks of URLs.
Text
Non-input field that allows for the addition of rich text on surveys.
Image
Non-input field that allows for the addition of images on surveys such as a logo at the top of the page.
Section Break
Enters a non-input field that adds a divider between survey sections.

Field Settings tab

Click a field on the canvas to view the Field Settings options for that field.

Medallia Documentation (2)

The following options are available for each field.

Field type icon and name
For example the blue star and 'Rating' in the image above.
Delete (trash icon)
Deletes the field from the canvas.
Internal Name
Name of the field as it appears on reports. By default, any field on the canvas is assigned a name (for example 'Page 1 grading 78815' in the image above). Edit the name and assign it a different meaningful name, such as 'Customer Effort Score'. Two fields in the same survey cannot have the same Internal Name.
Label
Text to display next to the field in the survey.
Description
Secondary text to display below the field in the survey.
Required check box
When selected, the survey cannot be submitted without entering a value for the field. See Required fields
Conditional Display
See Conditional display for details about this field.
Custom CSS Class
Allows a URL to be assigned to a CSS class.

The following sections explain the fields specific to each survey component.

Text Input

Placeholder
Placeholder text displayed in the field.
Max # of characters allowed in the field
Maximum number of characters that can be entered into the field.
Contact Name Field check box
Select this check box if the field is the contact name.

Text Area

Placeholder
Placeholder text displayed in the field.
Number of lines to display
Number of lines to display in the text area.

Administrators using Survey Forms 2.0 can define the maximum input length for Text Area components at the property level. See Text area maximum.

Drop Down

Placeholder
Placeholder text displayed in the field.
Options
Enter the list of available options to present. Click Add new option to add more options. Click Show IDs to optionally see the IDs associated with each option.
Options order
Select the order that the options appear.
Category Field check box
Select this check box if the field is to be used as the category field for use in reports.

Radio Buttons

Position
Select whether to display options vertically or horizontally.
Options
Enter the list of available options to present. Click Add new option to add more options. Click Show IDs to optionally see the IDs associated with each option.
Options order
Select the order that the options appear.
Category Field check box
Select this check box if the field is to be used as the category field for use in reports.

Checkboxes

Position
Select whether to display options vertically or horizontally.
Options
Enter the list of available options to present. Click Add new option to add more options. Click Show IDs to optionally see the IDs associated with each option.
Options order
Select the order that the options appear.

All Rating options (Rating, Rating Rating 1-7, Rating 1-10, Rating 0-10, and NPS)

Format
Format of the ratings scale display.
Rating scale
Click the editing icon to enter aria values for the ratings scale.
Selection styling
Select Accumulate to color the value that is selected, as well as preceding values on the rating scale. Select Single select to color only the value that is selected.
CSAT field
Use this field in the calculation of the CSAT value for this survey. Once you assign a rating to the CSAT value, no other ratings on this survey can be configured to calculate the CSAT value, unless this option is deselected.

Date

Format
Format of the date display.

Email

Contact Email Field check box
Select this check box to designate this email field for use in Smart reply module.

Text

Edit Text button
Click to open an editor to customize text.

Image

URL
Click Upload to select an image to display.
Image Alignment
Select the alignment of the image.

Required fields

When a field has the Required check box set, the survey cannot be successfully submitted until the field contains a value. Use this option for fields to ensure an option is chosen from a drop-down list and that the field cannot be blank. If the required field is empty and the submit button is clicked, an error is displayed under the required field, to help the respondee identify which field is required.

Digital uses a standard error message "Error: This Field is required" if a field is empty when the survey is submitted. This required field error message can be customized in various ways. For example, to modify the error message's text for all required fields in a survey, use the Override Form Validation Error Message options on the Form Settings Advanced tab. This configures the error message text for all required fields in the survey form. To change the design of the required field error, for example to use a different color, use custom CSS.

Medallia Documentation (2024)

FAQs

What is medallia used for? ›

Medallia organizes cross-channel data, blending digital behavior with direct feedback, social, and operational insights for a single, complete view.

Does medallia have an API? ›

The Medallia Experience Cloud provides a set of Application Programming Interfaces (APIs), allowing development teams to integrate the Medallia platform with other applications and data sources.

What is survey medallia? ›

Medallia's survey-based messaging enables real-time interactions with your customers through popular messaging channels such as SMS, Facebook Messenger, WhatsApp, and WeChat. Go one step further and deliver timely, useful content via messaging to increase feedback response rates and create stronger relationships.

What is a medallia review? ›

Medallia is an enterprise customer feedback solution that allows companies to collect customer feedback across multiple channels and touchpoints, and analyze, understand and react to it in real time.

What are the key features of Medallia? ›

1 enterprise experience platform, Medallia Experience Cloud is the experience system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media, and corporate-messaging tools.

What is the difference between Medallia and qualtrics? ›

Medallia vs Qualtrics: Unique Features

Qualtrics is a survey & form building tool designed to help businesses collect and analyze data with highly customizable surveys. Medallia is customer experience management software that provides survey features, as well as in app feedback and review features.

Is Medallia a Salesforce? ›

Medallia for Salesforce provides a pre-configured bi-directional integration with Salesforce Sales and Service Clouds to power combined customer data insights and drive closed-loop feedback actions.

How many companies use Medallia? ›

Customers of Medallia

Around the world in 2024, over 3695 companies have started using Medallia as Customer Experience tool.

Does twitter use Medallia? ›

Medallia provides a platform for social, text, video, speech, messaging and online feedback. The software analyzes feedback from Facebook, Twitter, and other major review sites (e.g., TripAdvisor) alongside solicited feedback data from surveys and contact centers.

Why did Medallia go private? ›

Through this transaction, Medallia will become a private company with additional resources and greater flexibility to build on its innovation leadership and expand its customer impact.

How to create a survey in Medallia? ›

Creating a survey
  1. In the Crowd Management menu, click on Survey.
  2. Click Create Survey to open the survey editor.
  3. The first panel on the survey editor asks for the details of your survey: the survey title, short description and completion message.

Is the Medallia survey anonymous? ›

Some of the data we collect is anonymous information sent by your browser when you visit our websites, however if/when you identify yourself by filling out a form, some data (such as what pages you view on our websites) will be connected to your personal information.

What type of software is Medallia? ›

Real-Time Experience Management Software Platform. Medallia provides a cloud-based platform that uses AI and analytics to enhance customer-employee experiences through comprehensive feedback analysis.

What is the Medallia score? ›

Medallia's DXS® measures the overall digital experience of a website or app on a scale of 0-10, with 10 reflecting a seamless, friction-free experience.

What is Medallia experience? ›

Medallia captures experience signals created on daily journeys in person, digital and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights. that can drive action with tremendous business results.

What companies did Medallia buy? ›

Medallia Acquires Mindful, the Global Leader in Contact Center Callback Technology. PLEASANTON, Calif. – August 23, 2022 – Medallia, Inc., the global leader in customer and employee experience, today announced it has closed its acquisition of Mindful.

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