Meal kits are booming – but how do they stack up nutritionally? (2024)

Meal kits are a billion dollar industry selling the promise of convenience while cooking healthy meals at home. Delivering ingredients and step-by-step recipes to the doorstep, meal kits reduce the time and energy to plan, shop and prepare meals. But do they deliver on their promise of health?

While people may think meal kits are healthy, our new research suggests this varies.

The range and quantity of vegetables in a meal is a great indicator of how healthy it is. So we assessed the vegetable content of recipes from six Australian meal kit providers. We found when it comes to nutrition, whether it be budget friendly or high-end, it’s more about the meals you choose and less about what company to use.

Read more: Are we overthinking family meals? 5 realistic tips to ease the pressure

What we found

For our new research we purchased a one-week subscription to nine Australian-based meal kit companies to access weekly recipes. Six companies provided their full week of recipes. The vegetable content of these recipes were analysed.

Of the 179 meals analysed, we found recipes use a median of three different types of vegetables and provide a median of 2.5 serves of vegetables per person. At first glance, this looks promising. But on closer inspection, the number and types of vegetables vary a lot.

Some recipes provide less than one serve and others more than seven serves of vegetables per person. Not surprisingly, vegetarian recipes provide more vegetables, but almost one-third of these still include less than two vegetables serves per person.

The variety of vegetables included also varies, with recipes providing between one and six different types of vegetables per meal.

What’s for dinner?

Dinner is the time when we’re most likely to eat vegetables, so low levels of vegetables in meal kit meals matter.

Eating vegetables is known to reduce the risk of type 2 diabetes, heart disease, obesity and some cancers. What’s more, food preferences and eating habits are learned in childhood. So being exposed to a wide range of vegetables from a young age is important for future health.

But few Australians eat enough vegetables. According to the Australian Dietary Guidelines, children should be eating 2.5 to five serves and adults at least five serves of vegetables each day. Currently children eat an average of less than two serves and adults less than three serves of vegetables per day.

So there’s room for improvement and meal kits may help.

Read more: Trying to spend less on food? Following the dietary guidelines might save you $160 a fortnight

Meal kits have advantages

The good news is that using meal kits can be a healthier alternative to ordering takeaway delivery or prepared ready-to-heat meals. When we cook at home, we have much more say in what’s for dinner. We can use healthier cooking methods (think grilled rather than deep-fried), healthier fats (olive or canola oil) and add in plenty of extra veg. All make for better nutrition and better health.

Meal kits might also build your cooking confidence to cook more “from scratch” and to learn about new ingredients, flavour combinations and time-saving techniques. Cooking with meal kits may even cut household food waste by providing the exact amount of ingredients needed to prepare a meal.

Read more: How to save $50 off your food bill and still eat tasty, nutritious meals

5 tips for getting the most out of meal kits

1) Select some vegetarian options

This way you can have meat-free dinners during the week. Vegetarian recipes are more likely to help you meet daily vegetable intakes and to eat a wider variety of vegetables

2) Choose recipes with at least 3 different types of vegetables

Eating a range of vegetable types and colours will help maximise nutritional benefits. Research shows eating a variety of vegetables at dinner can increase our vegetable intakes. Exposing children to “eating the rainbow” can also increase their willingness to eat vegetables

3) Choose recipes with unfamiliar or new vegetables

Research tells us that learning to prepare and cook vegetables can increase cooking confidence and skills. This can influence our willingness to buy a wider range of vegetables. Worried about fussy eaters? Add your child’s favourite cooked or raw veg to their plate (one familiar, one new)

4) Look for ways to add more vegetables

It’s OK to tweak the recipe! Adding vegetables from your fridge – maybe some lettuce on the side or chopped up carrots to a cooked sauce – to meal kit meals will help reduce household food waste. You can also extend meals by adding a can of lentils or beans to mince-based meals, or frozen peas or chickpeas to a curry. This adds valuable fibre to the meal and also bulks up these recipes, giving you leftovers for the next day

5) Use less

While vegetables are important for health, it’s also important to consider the salt, fat and energy content of meal kit recipes. When using meal kits, you can use less seasoning, spice mix or stock cubes and add more herbs instead.

Meal kits are booming – but how do they stack up nutritionally? (2024)

FAQs

Meal kits are booming – but how do they stack up nutritionally? ›

Meal kits have advantages

What is the trend in the meal kit industry? ›

By 2029, the number of users is expected to reach 30.5m users, indicating a significant demand for meal kit services. The user penetration rate is predicted to be 0.3% in 2024, but it is projected to grow to 0.4% by 2029, suggesting a rising adoption of this convenient and time-saving solution.

Why have meal kits become so popular? ›

Meal kits have become increasingly popular as an easy alternative to grocery shopping that takes the guesswork out of meal planning. They're affordable, convenient, and offer the opportunity to make delicious, restaurant-worthy meals right in your own home.

How healthy are meal kits? ›

Summary. If your idea of dinner is regularly eating at a restaurant, takeout or drive-thru, then meal kit delivery services are a healthier option. Most companies offer fresh ingredients that are minimally processed and some use non-GMO and organic produce and meats.

Are meal kits really sustainable? ›

At the end of the day, meal kits aren't bad for the environment, and they can be a good choice for sustainability in cooking – but meal kits aren't the only way to successfully accomplish sustainable cooking habits.

What is the future of meal kits? ›

Despite the waning of pandemic-related benefits, the global meal kit market is projected to expand at a 17.4% CAGR through 2030, according to Statista (2022), with the US market expected to grow at a 14% CAGR in the coming years, as per Coresight Research (2021).

Who is the target market for meal kits? ›

Often, the target audience include busy professionals, fitness enthusiasts or people on strict dietary plans. These are essentially people in need of a convenient, healthy and portion-controlled meal solution.

What is America's number one meal kit? ›

The HelloFresh reviews are in: On top of having the most 5-star meal kit reviews, HelloFresh was named America's best meal delivery service by USA Today, and received America's best customer service among meal kits from Newsweek!

What are the disadvantages of meal kits? ›

While there are savings for those who eat out regularly, a meal kit won't provide the same value when compared to regular grocery shopping. With a meal kit, you are paying more for convenience and peace of mind. Meal kits generally don't allot for extra servings.

Why have meal kits become so popular over the past five years? ›

The most obvious driver of meal kits' popularity is how convenient they make home cooking. They give subscribers a recipe and all the ingredients it calls for – measured, sliced, and ready to cook, saving people time and often making meal preparation more enjoyable.

Which food box is healthiest? ›

Our Top Healthy Meal Delivery Service Picks
  • Best Overall: Hello Fresh.
  • Best Budget: EveryPlate.
  • Best Prepared Meals: Factor.
  • Best for Athletes: MealPro.
  • Best Meal Kit: Sunbasket.
  • Best Plant-Based: Purple Carrot.
  • Best Gluten-Free: Epicured.
  • Best Variety: Hungryroot.
Jan 29, 2024

Why are meal kits so high in calories? ›

Most meals on these plans deliver between 650 and 900 calories a serving. Higher calorie counts typically come from large portions of starchy sides and extra oil and butter that's added (often more than once) during cooking.

What are the demographics of meal kit? ›

Nearly all new meal-kit users were under the age of 55 years (92.5%), lived in urban areas (90.1%), and reported having children in their households (82%). A higher proportion of new users were current SNAP participants (32.8%) compared to never users (17.1%).

How ethical is HelloFresh? ›

Sourcing responsibly

We look to source high quality, locally grown, fresh produce from suppliers that focus on sustainable production. In 2023, 96% of the fresh products we purchased came from suppliers that are GLOBAL G.A.P. (or equivalent) or GFSI-certified.

What is the reason that people usually think that meal kits are worse for the environment than traditional grocery shopping? ›

Meal kits have lower average greenhouse gas emissions than grocery store meals. Grocery meals are not pre-portioned, resulting in higher food loss and waste. Meal kits typically have higher packaging impacts than grocery meals. Grocery store meals have higher last-mile transportation emissions than meal kits.

Is blue apron wasteful? ›

Blue Apron has the least amount of waste

Blue Apron, one of the original meal kit services, proved to be the most eco-friendly meal kit, with an impressive 50% of its packaging being fully recyclable, just 1.19 packets per ingredient and the least amount of empty box space.

Is the meal prep industry growing? ›

Soaring Meal Prep Market 🚀

In 2025, the meal prep industry is projected to reach a market value of 2.7 billion dollars, demonstrating substantial growth from its current 1.5 billion.

How popular are meal kits? ›

Meal Kit Delivery - United States

This represents an annual growth rate of 6.05%, resulting in a projected market volume of US$7.58bn by 2029. The number of users in this market is expected to reach 8.8m users by 2029. User penetration, which currently stands at 2.0% in 2024, is expected to increase to 2.5% by 2029.

Is meal prep a trend? ›

Batch cooking, or “meal prepping”, has grown in popularity and is attracting a diverse following. Those on a tight budget, fitness enthusiasts, those who want to save time otherwise spent cooking during the week, or anyone who wants to avoid calling for a last-minute takeaway, have helped the trend grow.

Is food delivery a trend? ›

These figures make it clear that the growth in demand for food delivery services, whether grocery or meal delivery, is not just a fleeting trend. Food delivery apps like Uber Eats, Grubhub, DoorDash and Just Eat are increasingly an important feature of daily life, not just in high-income countries but around the world.

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