KELLOGG'S has confirmed that a fan-favorite cereal is gone despite pleas to bring it back.
The food brand giant told a fan that the Cinnamon Frosted Flakes flavor was permanently pulled from shelves.
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"Hey, That flavor was discontinued, but you may want to try," Kellogg's said.
The tweeting cereal fan asked: "Imma be honest @KelloggsUS WHERE THESE AT?!"
The customer added a picture of Cinnamon Frosted Flakes.
"They were here one day and gone the next," the message continued.
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INSIDE THE CINNAMON FRENCH TOAST FLAVOR
Fans fell in love with the flavor, as Kellogg's said the new cereal is "bursting with cinnamon sweetness."
It is "the perfect combination of caramelized brown sugar and maple syrup flavor and warm cinnamon spice on golden toasted corn flakes," the company said in a description of the item.
The U.S. Sun found a 13-ounce box for $6.29 on Instacart.
One cup of cereal has 12 grams of added sugar, 7.2 milligrams of iron, and two grams of protein.
According to Daily Value estimates, that's 24 percent of the suggested amount of sugar and 40 percent of the recommended amount of iron.
FRENCH TOAST REVIEWS
Customers on Kellogg's website have mostly loved the new cereal flavor, scoring it 4.7 out of five stars overall.
"In one sitting, this became my favorite cereal of all time," one person said in their five-star review.
"The taste is amazing, the crunch so satisfying…once the milk absorbs the flavor, nothing can beat this!"
The cereal has 60 five-star reviews and only one one-star review.
One reviewer repeated the tweeter's sentiment from above.
"Why did you quit selling the Cinnamon Frosted (Flakes)." the customer asked in a review.
"I bought these and ain't a big fan of french toast. I like just the Cinnamon Frosted Flakes."
Read More on The US Sun
The U.S. Sun reports on other cereals - here is a fan-favorite that Kellogg's said will be back on store shelves soon.
Also, Kellogg's competitor has added 15 new summer cereal products.
