An 11-year-old influencer nicknamed a “billionaire’s daughter” is going viral for flaunting her lavish lifestyle, which includes wearing $100,000 watches and $40,000 bags.
Moo Abraham is the daughter of Emily and Adam Abraham, who founded a second-hand luxury goods store called Love Luxury that resells handbags, watches and jewelry. Recently, the store built a large following on TikTok by featuring Moo in its videos, many of which involve the 11-year-old explaining how much her outfit costs.
In one video she claims the Patek Philippe Nautilus 5711 on her wrist costs 100,000 pounds, or about CAD$170,000 — more than double the average Canadian’s yearly income.
“If you know, you know,” Moo tells the camera.
According to Chrono24, an online watch marketplace, the discontinued Nautilus 5711 could run buyers between $120,000 up to $430,000.
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In the same video, Moo shows off a black Kelly bag from Hermes she says cost 25,000 pounds, or about CAD$43,000. Kellys can cost anywhere from a few thousand dollars to upwards of $50,000, depending on the type.
Business Insider reports that some of the luxury items Moo wears in the videos are actually pieces of shop stock belonging to Love Luxury, and not her own possessions. Still, the Love Luxury videos have racked up millions of views as well as a healthy bit of criticism from people who find them out of touch.
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“So hard to watch when so many people are struggling to even keep warm,” one commenter wrote.
Another simply wrote: “Obscene.”
But many commenters saw no issue with the videos, with one person writing that they wished Moo’s parents would adopt them.
“Why not, if you can afford it,” another person wrote.
In an interview with Business Insider, Moo’s mother Emily Abraham said that her daughter has “always wanted to be in front of the camera.”
“She was always doing dance routines or gymnastics routines or singing and tying a blanket around her neck and running up to the windows, singing the Frozen song. So she’s always been very flamboyant and had a lot of confidence,” she says.
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Emily added that one of the company’s social media managers came up with the idea of featuring Moo in a video asking how much a millionaire’s outfit costs. Moo’s father decided to switch the wording from “millionaire” to “billionaire,” which she believes is what helped their videos go viral.
The Abrahams’ real net worth is not publicly known.
In other videos on the Love Luxury account, Moo is filmed helping her mom pick out a private jet for her dad and shopping at luxury department store Harrods.
Emily said the videos offer a “form of escapism” for viewers.
“I also have to say that the cost of living crisis is going on, and we are very aware of that but in the same breath if we have worked hard for what we have, there’s no reason why we shouldn’t be able to share our life experiences,” Emily said.
© 2023 Global News, a division of Corus Entertainment Inc.
FAQs
Moo Abraham is the daughter of Emily and Adam Abraham, who founded a second-hand luxury goods store called Love Luxury that resells handbags, watches and jewelry.
How old is the daughter from Love Luxury? ›
11-year-old Moo Abraham went viral on TikTok this year after showing off her lavish lifestyle. Videos on the account of Love Luxury, a store owned by her parents, show her modelling clothes and jewelry worth thousands.
How old is the billionaire's daughter? ›
Meet the 'billionaire's daughter': How the 11-year-old became a TikTok sensation.
Who is Moo the millionaire's daughter? ›
Emily and Adam Abraham's daughter Moo is, in many ways, like any other 11-year-old. She loves singing and dancing, and has dreams one day of becoming a businesswoman, just like her parents.
Who is the youngest rich girl? ›
Meet World's Youngest Billionaire: Livia Voigt
Holding the position of the largest individual shareholder at WEG, a company co-founded by her grandfather, Werner Ricardo Voigt, Livia's ascent to billionaire status has garnered attention.
Who is the richest man in the world daughter? ›
Delphine Arnault, eldest child of LVMH head Bernard Arnault, is the CEO of Christian Dior. Apart from a brief stint at McKinsey, her career has spanned multiple roles for LVMH since 2000.
Who is the billionaires' daughter's father? ›
Little Moo's life of luxury is thanks to her parents, Emily and Adam Abraham. Although their net worth is unknown, the couple refer to themselves as billionaires and have built a business selling “pre-loved” luxury goods in stores in London and online.
Who are the Love Luxury family? ›
British entrepreneurs Emily and Adam Abraham are the founders of Love Luxury, a retail concept styled on buying and selling pre-loved high-end designer goods such as handbags, accessories and watches.
Who is Emily Abraham? ›
Emily Abraham is co-founder of Love Luxury, which has become one of the most trusted names in the UK 'pre-loved' luxury market.
How old is the billionaires wife? ›
Adepa, a 19-year-old from the slums of Ashaiman who marries an old billionaire with the aim of turning her fortunes around, only to find out that being a billionaire's wife is the toughest t...
George Joseph, 102, is currently the world's oldest billionaire, according to the Forbes Billionaire List 2024.
Who is the billionaire Emily and her daughter? ›
The 10-year-old has become a social media star on TikTok by showing off her luxury lifestyle under the name The Billionaire's Daughter. Her billionaire parents, Adam and Emily Abraham, run the pre-loved luxury goods store Love Luxury in London.
What does the billionaire's daughter do? ›
Moo Abraham, who is nicknamed "billionaire's daughter" on TikTok, flaunts watches worth $100,000 and $40,000 handbags, according to. The outlet said that she is the daughter of Emily and Adam Abraham, who founded a second-hand luxury goods store called 'Love Luxury' that resells handbags, watches and jewellery.
Who is the 10 year old billionaire Lamborghini? ›
Mompha Jr. recently rang in his 10th birthday with a brand new Lamborghini Aventador. Or so we should believe. Mompha Jr. is generally referred to as the youngest billionaire in the world, though he's barely past the $1 million mark.
Who is Emily Abraham from Love Luxury? ›
Emily Abraham is co-founder of Love Luxury, which has become one of the most trusted names in the UK 'pre-loved' luxury market.
Who is the owner family of Love Luxury? ›
British entrepreneurs Emily and Adam Abraham are the founders of Love Luxury, a retail concept styled on buying and selling pre-loved high-end designer goods such as handbags, accessories and watches.
Who is behind Love Luxury Instagram? ›
For 15+ years, Emily Abraham and Adam Abraham have provided Londoners with authentic luxury goods at amazing prices and most recently at our popular storefront based in Knightsbridge a stone's throw from Harrods.
Who is Love Luxury owned by? ›
Love Luxury is one of the most trusted names in the 'pre-loved' luxury market, in the U.K. Founders Adam and Emily Abraham have been dedicated to bringing authentic luxury goods to buyers for over 15 years. Both have the knowledge and an eye for authenticity that is unmatched.
